Bounce Rate vs. Dwell Time: What Google Really Cares About in 2025
The Million-Dollar Ranking Question Every Business Owner Asks Hire an SEO Specialist Here's what happened when I audited 247 websites last month for struggling business owners: 73% were obsessing over the wrong metric entirely . They'd call me panicked about their "terrible" bounce rates, spending thousands on redesigns and consultants. Meanwhile, their competitors with seemingly worse bounce rates were crushing them in search rankings. The brutal truth? Most entrepreneurs are fighting the wrong battle. After analyzing over $2.3 million in SEO campaigns across 15 industries, I've discovered that Google's ranking algorithm cares about something completely different than what most business owners think. You're about to learn the exact metrics Google uses to determine if your content deserves the top spot – and why 97% of businesses are measuring success completely wrong. What is Bounce Rate (And Why 90% of Business Owners Misunderstand It) Let...