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Google Search Console: The Most Underrated SEO Tool Ever

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  Hey there, fellow business builders! Amit Rajdev here. If you’re running an online business, whether it's an e-commerce store, a SaaS platform, or a thriving service agency, you’re constantly looking for an edge. You’ve probably invested in keyword research tools, maybe even a fancy analytics platform. But there's one tool that often gets overlooked, dismissed as "too technical" or "just for developers," yet it holds the keys to unlocking massive SEO growth. I’m talking about Google Search Console (GSC). Over my years working with ambitious entrepreneurs and growth-stage companies in Udaipur, Rajasthan, and globally, I’ve seen countless businesses spend fortunes on expensive SEO software while ignoring this free, incredibly powerful resource. It’s like having a direct line to Google, telling you exactly how they see your website and what you need to do to improve. In 2025, with Google’s continued emphasis on helpful content, Core Web Vitals, and E-E-A-T (E...