Why HTTPS Is a Ranking Factor You Can't Ignore
If you're still running your business website on HTTP in 2025, you're literally handing your competitors a ranking advantage on a silver platter. HTTPS isn't just a "nice-to-have" security feature anymore – it's a confirmed Google ranking factor that directly impacts your search visibility, user trust, and bottom line. I've helped over 200 businesses migrate to HTTPS, and I've seen firsthand how this single change can boost organic traffic by 15-30% within months. But here's what most business owners don't realize: HTTPS affects way more than just rankings. Let me break down exactly why HTTPS should be your next priority and how to implement it without tanking your current SEO performance. What Is HTTPS and Why It Matters AI-Powered Security Scanning HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP. Think of it as the difference between sending a postcard (HTTP) versus a sealed envelope (HTTPS) through the mail. ...