Devotion Commerce

  content marketing ROI using SEO tools Hire SEO Specialist You're pouring money into content marketing, but you can't shake the feeling you're throwing cash into a black hole. Sound familiar? You're not alone. 73% of business leaders struggle to prove their content marketing ROI, according to recent HubSpot data. But here's the kicker – companies that measure content ROI are 13x more likely to see positive returns. After helping 200+ businesses scale their content operations (and seeing failures that cost six figures), I've cracked the code on measuring content ROI that actually drives business decisions. This isn't theory – it's battle-tested methodology using tools you probably already have. Quick Answer: Content ROI is calculated by dividing your content marketing gains by costs, then multiplying by 100. But the real magic happens when you layer in SEO data, conversion tracking, and attribution modeling to see exactly which content drives reven...