How to Use HARO to Get Featured on Big Media Sites (2025 Guide)

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Master HARO to get featured on Forbes, TechCrunch & major media. Expert tips from Amit Rajdev to boost cred Last month, one of my startup clients landed a feature story in Forbes that drove 50,000 visitors to their website in 48 hours. The secret? A single HARO pitch that took 15 minutes to write.

Here's what most entrepreneurs don't realize: Major media outlets like Forbes, Entrepreneur, and TechCrunch are actively looking for expert sources every single day. They need quotes, insights, and case studies to make their stories compelling – and HARO (Help a Reporter Out) is how they find those sources.

I've personally helped over 100 business leaders get featured in top-tier publications using HARO, generating millions in earned media value and driving massive increases in brand authority, SEO rankings, and qualified leads.

The numbers don't lie: Companies that get regular media coverage see 5.7x more brand searches, 3x higher conversion rates, and significantly better SEO performance than competitors who rely solely on traditional marketing.

But here's the problem – most entrepreneurs are doing HARO completely wrong. They're sending generic pitches, targeting irrelevant queries, and missing the opportunities that could transform their business visibility overnight.

In this comprehensive guide, I'll show you the exact HARO strategy that's generated over $10 million in earned media value for my clients, including the templates, timing strategies, and insider secrets that separate successful HARO users from the 99% who get ignored.

What is HARO and Why It's a Game-Changer for Your Business

Help a Reporter Out (HARO) is a free service that connects journalists with expert sources. Three times daily, HARO sends emails containing dozens of media queries from reporters at major publications looking for quotes, insights, and expert commentary.

Think of it as a direct pipeline to major media coverage – but one that most entrepreneurs either don't know about or completely misuse.

Founded by Peter Shankman in 2008 and now owned by Cision, HARO has facilitated millions of connections between sources and journalists. The platform reaches over 800,000 sources and connects them with reporters from outlets like:

Top-tier publications: Forbes, Wall Street Journal, New York Times, TechCrunch
Industry trades: Harvard Business Review, Fast Company, Inc. Magazine
Mainstream media: CNN, ABC, NBC, CBS
Digital publications: BuzzFeed, Huffington Post, Mashable
Podcasts and YouTube channels: Increasingly popular query types

Why HARO is Essential for Modern Entrepreneurs

1. Instant credibility boost: Being quoted in Forbes carries more weight than any paid advertisement

2. High-authority backlinks: Media mentions typically include dofollow links that significantly boost SEO

3. Massive traffic spikes: A single feature can drive tens of thousands of qualified visitors

4. Long-term brand building: Media coverage compounds over time, building lasting authority

5. Cost-effective PR: Free alternative to expensive PR agencies that charge $5,000-15,000 monthly

Real example from my experience: A B2B SaaS founder I worked with landed coverage in 12 major publications through HARO in 6 months, including Forbes, Entrepreneur, and Fast Company. This coverage directly led to $400,000 in new revenue and boosted their domain authority from 28 to 51.

Setting Up Your HARO Foundation for Success

Most people jump into HARO without proper preparation and wonder why they never get selected. Success starts with building the right foundation before you send your first pitch.

Step 1: Create Your HARO Profile and Email Setup

Sign up at helpareporter.com as a source (not a reporter). You'll receive three daily emails: morning (5:35 AM ET), afternoon (12:35 PM ET), and evening (5:35 PM ET).

Pro tip: Create a dedicated email address for HARO to keep your main inbox clean. I use [yourname]+haro@gmail.com to easily filter and organize these emails.

Set up email filters to automatically categorize HARO emails by:

High-priority publications (Forbes, WSJ, etc.)
Your industry keywords
Geographic relevance
Query urgency (same-day vs. longer deadlines)

Step 2: Build Your Expert Positioning

Before pitching anyone, you need credible positioning. Journalists want to quote recognized experts, not random business owners.

Essential credibility builders:

Professional headshot: High-quality, professional photo for media use
One-page bio: Highlighting your expertise, achievements, and background
Company description: Clear, compelling description of what you do
Notable achievements: Awards, certifications, speaking engagements
Previous media mentions: Even small ones build credibility

Create your "expert toolkit":

3-sentence bio (short)
1-paragraph bio (medium)
Full bio with achievements (long)
List of expertise areas
High-res headshot and company logo
Template email signature with credentials

Step 3: Identify Your Expertise Areas

Be specific about your areas of expertise. "Business advice" is too broad – "SaaS customer retention strategies" is much better.

My client expertise mapping framework:

Primary expertise: Your main business focus (e.g., "B2B lead generation")

Secondary expertise: Related areas where you have experience (e.g., "sales automation," "CRM optimization")

Personal expertise: Unique angles based on your background (e.g., "remote team management," "bootstrapping vs. VC funding")

Industry insights: Trends and predictions you can speak to authoritatively

Example for a marketing agency founder:

Primary: Digital marketing strategy for B2B companies
Secondary: Content marketing, SEO, paid advertising
Personal: Building agencies without VC funding
Industry: Marketing automation trends, privacy regulation impacts

The 5-Step HARO Response Formula That Gets Results

After analyzing thousands of successful HARO pitches, I've developed a proven formula that consistently gets responses. This isn't about being clever – it's about giving journalists exactly what they need, when they need it.

Step 1: Subject Line That Gets Opened

Your subject line determines whether your email gets read. Journalists receive hundreds of HARO responses and scan subject lines to identify relevant sources quickly.

Winning formula: [CREDENTIAL] - [SPECIFIC TOPIC] - [UNIQUE ANGLE]

Examples:

"SaaS Founder - Customer Churn - Reduced Churn 67% in 90 Days"
"Digital Marketing Expert - Remote Teams - 8-Figure Agency Built Remotely"
"E-commerce Entrepreneur - Supply Chain - Navigated 2020 Disruptions"

Subject line mistakes to avoid:

Generic: "RE: Your HARO Query"
Self-promotional: "Award-Winning CEO Available"
Unclear credentials: "Business Owner Here"

Step 2: Opening Hook That Establishes Credibility

Lead with your most relevant credential related to the specific query. Don't make journalists dig for why you're qualified.

Formula: "As a [specific title] who [relevant achievement], I can provide insight on [query topic]."

Examples:

"As a fintech founder who raised $50M in Series B funding, I can share insights on the current venture capital landscape."
"As a remote work consultant who helped 200+ companies transition to distributed teams, I have data on productivity impacts."

Step 3: Direct Answer to the Query

Answer the journalist's question directly and specifically. Don't make them work to extract your point.

Structure:

Direct answer in 1-2 sentences
Supporting data or specific example
Broader context or trend insight

Example response to "What's the biggest mistake startups make with customer acquisition?"

"The biggest mistake I see startups make is focusing on vanity metrics instead of unit economics. In my experience auditing 100+ early-stage companies, 80% couldn't tell me their true customer acquisition cost or lifetime value.

For example, one client was celebrating 50% month-over-month growth in sign-ups while burning $200 to acquire customers worth $85. We restructured their acquisition strategy to focus on higher-value segments, reducing CAC by 60% while maintaining growth.

This mistake is so common because founders get addicted to growth numbers that look impressive to investors rather than building sustainable business models."

Step 4: Supporting Evidence and Credentials

Back up your insights with concrete evidence. Journalists love specific numbers, case studies, and data points.

Include when relevant:

Specific statistics from your experience
Brief case study or example
Industry data you have access to
Unique research or surveys you've conducted

Keep it concise – 2-3 sentences maximum for supporting evidence.

Step 5: Professional Closing with Easy Next Steps

Make it easy for the journalist to use your quote and follow up. Include everything they need in your initial response.

Standard closing format:

Offer additional insights if needed
Provide all your credentials and contact info
Include headshot and company logo if relevant
Give permission to use your quotes

Template closing: "I'm happy to provide additional insights or data if helpful for your story. My bio and headshot are attached, and you can reach me directly at [phone] or [email]. Feel free to use these quotes and let me know if you need anything else."

Advanced HARO Strategies for Maximum Media Coverage

Once you've mastered the basics, these advanced strategies will help you stand out from other sources and build relationships with journalists.

Strategy 1: The Speed Advantage

Timing is everything with HARO. Journalists often work on tight deadlines and select the first few high-quality responses they receive.

My response timing framework:

High-priority queries: Respond within 30-60 minutes
Same-day deadlines: Respond within 2 hours maximum
Multi-day deadlines: Respond within 4-6 hours for best positioning
Weekly deadlines: Still respond same day to beat competition

Speed optimization tips:

Set up HARO email notifications on your phone
Create response templates for common topics
Use voice-to-text for faster initial drafts
Keep your bio and credentials easily accessible

Strategy 2: The Data Advantage

Original data and research make you incredibly valuable to journalists. They're always looking for fresh statistics and insights to make their stories more compelling.

Types of data that get attention:

Survey results from your customer base
Industry benchmarks from your experience
Performance metrics from your business
Trend analysis from your market position

Real example: A client who runs a recruiting agency regularly surveys hiring managers about remote work trends. This data has gotten him featured in Harvard Business Review, Fast Company, and 15+ other publications.

Quick data collection ideas:

Poll your email list about industry topics
Survey customers about challenges and solutions
Analyze your business metrics for trends
Research competitors for market insights

Strategy 3: The Relationship Building Approach

Don't just respond to queries – build ongoing relationships with journalists. This compounds your media coverage over time.

Relationship building tactics:

Follow journalists on Twitter and engage with their content
Share their articles on LinkedIn with thoughtful commentary
Send relevant industry news or insights (not pitches)
Remember personal details they mention and reference them appropriately

Example relationship-building email: "Hi [Journalist Name], I saw your recent article on startup funding trends – your insight about the shift toward profitability over growth really resonated. I'm seeing the same pattern with my portfolio companies. If you ever need data or insights on this topic, I'm happy to help. No agenda, just appreciate good journalism on topics I care about."

Strategy 4: The Unique Angle Approach

Stand out by offering perspectives others can't provide. Generic business advice won't get you featured – unique angles will.

Unique angle examples:

Geographic: "As the only SaaS company based in rural Montana..."
Demographic: "As a female founder in the male-dominated fintech space..."
Experience: "Having both bootstrapped and VC-funded companies..."
Timing: "As someone who launched during the 2020 pandemic..."
Scale: "Having scaled from $0 to $50M ARR..."

Strategy 5: The Multi-Media Asset Strategy

Go beyond just quotes – offer additional assets that make journalists' jobs easier.

Valuable assets to offer:

High-resolution photos or graphics
Short video clips explaining your points
Proprietary data or research reports
Case study details with specific numbers
Infographics or visual data representations

Template for offering assets: "I also have some interesting data visualizations and case study details that might be helpful for your story. Would you like me to send those over?"

Common HARO Mistakes That Kill Your Chances

Even experienced entrepreneurs make these critical mistakes that destroy their HARO success rate. Avoid these pitfalls to dramatically improve your media coverage results.

Mistake 1: Generic, One-Size-Fits-All Responses

The problem: Sending the same basic response to every query, regardless of the specific ask or publication.

Why it fails: Journalists can immediately tell when you haven't read their query carefully or don't understand their audience.

The solution: Customize every response to the specific query and publication. Reference the exact question asked and tailor your expertise to their audience.

Example of generic response (bad): "As a successful entrepreneur, I have lots of insights on business success that would be great for your article."

Example of customized response (good): "As a B2B SaaS founder who scaled from $100K to $10M ARR, I can speak specifically to your question about pricing strategy evolution during rapid growth phases."

Mistake 2: Over-Promoting Instead of Providing Value

The problem: Using HARO as a sales platform rather than genuinely helping journalists create better content.

Why it fails: Journalists immediately delete responses that feel like sales pitches. They want insights, not advertisements.

Warning signs you're over-promoting:

Leading with company achievements instead of relevant expertise
Including multiple links to your website or products
Focusing on why you're amazing instead of answering their question
Ending with a clear sales pitch

The solution: Focus 100% on providing valuable insights. Let your expertise and credibility speak for themselves.

Mistake 3: Ignoring Deadline and Response Requirements

The problem: Not following specific instructions about response format, deadline, or required information.

Why it fails: Journalists receive hundreds of responses and immediately eliminate those that don't follow instructions.

Common requirement mistakes:

Missing tight deadlines by hours or days
Ignoring word count limits for quotes
Not including required credentials or bio information
Responding to queries marked "urgent" days later

The solution: Read every query twice and create a checklist of requirements before responding.

Mistake 4: Weak or Missing Credentials

The problem: Failing to establish credibility or authority on the topic being discussed.

Why it fails: Journalists need to justify why they chose you as a source. Weak credentials make their job harder.

Credibility mistakes:

Vague titles like "business consultant" or "entrepreneur"
No specific achievements or metrics
Credentials unrelated to the query topic
Generic company descriptions

The solution: Lead with your most relevant, specific credential for each query.

Mistake 5: Poor Email Formatting and Professionalism

The problem: Sloppy emails that look unprofessional or are difficult to read.

Why it fails: Journalists are busy and won't struggle through poorly formatted responses.

Formatting issues:

Wall of text with no paragraph breaks
Typos and grammatical errors
Unprofessional email signatures
Missing or low-quality headshots

The solution: Treat every HARO response like a professional business communication.

How to Scale Your HARO Success

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Once you start getting regular media coverage, you can scale your efforts to build a media presence that consistently drives business results.

Building Your Media Hit Database

Track every interaction and result to identify patterns and optimize your approach.

Essential tracking metrics:

Response rate by publication type
Success rate by query category
Traffic and lead generation from each mention
Relationship status with individual journalists
ROI calculation for time invested

Create a simple spreadsheet with:

Date and query details
Your response (for future reference)
Result (featured, not featured, follow-up requested)
Traffic/business impact
Journalist contact information

Expanding Beyond HARO

Use HARO success as a springboard to broader PR opportunities.

Leverage your media coverage for:

Direct journalist outreach: Pitch story ideas to reporters who've featured you
Speaking opportunities: Use media mentions to land podcast and conference spots
Content marketing: Turn quotes and insights into full articles and videos
Social proof: Feature media logos and quotes throughout your marketing
Business development: Use credibility for partnerships and sales conversations

Creating Your Personal PR Machine

Systematize your approach to maintain consistent media presence without overwhelming your schedule.

Weekly PR routine:

Monday: Review weekend HARO queries and respond to priority items
Tuesday-Thursday: Respond to daily HARO queries within target timeframes
Friday: Follow up on pending conversations and plan next week's outreach

Monthly PR activities:

Audit and organize your media coverage
Reach out to journalists for relationship building
Pitch proactive story ideas based on industry trends
Update your bio and credentials based on recent achievements

Team Scaling Strategies

As you grow, consider delegating HARO management while maintaining quality control.

Delegation approach:

You handle: High-priority publications and complex industry queries
Assistant handles: Initial screening, formatting, and routine follow-ups
You review: All responses before sending to maintain quality

Team member training should cover:

Your key messages and expertise areas
Response quality standards and templates
Publication prioritization criteria
When to escalate queries to you

Measuring and Maximizing Your HARO ROI

HARO success isn't just about getting featured – it's about driving real business results. Here's how to measure and optimize your return on investment.

Key Performance Indicators (KPIs)

Media Coverage Metrics:

Number of successful placements per month
Quality score of publications (based on your target tier list)
Share of voice compared to competitors
Growth in domain authority from backlinks

Business Impact Metrics:

Website traffic spikes from media mentions
Lead generation attributed to PR coverage
Brand search volume increases
Social media follower growth

ROI Calculation Formula: (Revenue Generated + PR Value Equivalent) ÷ Time Invested = HARO ROI

Example ROI calculation:

Time invested: 5 hours/week × 52 weeks = 260 hours
Revenue generated: $200,000 in new business
PR value equivalent: $50,000 (based on advertising rates)
ROI: $250,000 ÷ 260 hours = $961 per hour invested

Advanced Tracking Strategies

Set up proper attribution to understand the full impact of your media coverage.

Google Analytics setup:

Create UTM parameters for media mentions when possible
Set up goals for PR-driven conversions
Track brand search volume increases
Monitor referral traffic from media sites

CRM integration:

Ask new leads how they heard about you
Tag customers who mention seeing media coverage
Track deal size and quality from PR-generated leads
Calculate customer lifetime value from media-driven acquisition

Optimization Based on Data

Use your tracking data to improve results over time.

Monthly optimization questions:

Which types of queries generate the best coverage?
What response elements correlate with success?
Which publications drive the most qualified traffic?
How can you improve your response rate?

Quarterly strategic reviews:

Adjust your expertise positioning based on successful coverage
Identify new publication targets based on industry analysis
Update your response templates based on winning formulas
Plan proactive PR campaigns around your best-performing topics

HARO Alternatives and Additional PR Opportunities

While HARO is the most popular platform, smart entrepreneurs diversify their PR strategy across multiple channels for maximum coverage.

Primary HARO Alternatives

ProfNet (now part of PR Newswire):

Higher-quality queries from established media outlets
More targeted to specific industries and expertise areas
Paid service but often worth the investment for serious PR efforts

ResponseSource:

UK-focused but includes international opportunities
Good for B2B and professional services
Smaller pool of sources means less competition

SourceBottle:

Australia and Asia-Pacific focused
Growing user base with quality opportunities
Free basic membership with premium options

Social Media PR Opportunities

Twitter for PR:

Follow #JournoRequest hashtag for real-time opportunities
Build relationships with journalists in your industry
Share insights and commentary on breaking news

LinkedIn for PR:

Connect with journalists and editors in your space
Share industry insights and original content
Participate in relevant group discussions

Facebook Groups:

Join journalist and PR professional groups
Participate in industry-specific communities
Share expertise without being promotional

Proactive PR Strategies

Beyond reactive query responses, build proactive PR campaigns:

Newsjacking:

Monitor industry news and offer expert commentary
Respond quickly to breaking news with relevant insights
Position yourself as the go-to expert for specific topics

Thought Leadership Content:

Write guest articles for industry publications
Create original research and studies
Develop unique frameworks and methodologies

Event-Based PR:

Offer commentary around industry events and conferences
Create award nominations and speaking opportunities
Participate in panel discussions and webinars

2025 HARO Trends and What's Changing

The media landscape continues evolving rapidly. Here's what successful HARO users need to know about current trends and future opportunities.

Emerging Media Formats

Podcast Query Growth: HARO increasingly includes podcast interview opportunities. These often provide longer-form conversations and deeper relationship building with hosts.

Video Content Demands: More journalists request video quotes and virtual interviews. Invest in basic video setup and comfortable on-camera presence.

Social Media Integration: Queries increasingly ask for social media assets, TikTok-style content, and Instagram-friendly quotes and visuals.

Topic Evolution

Popular 2025 Query Categories:

AI and automation impact on business
Remote work and distributed team management
Sustainability and ESG in business practices
Economic uncertainty and recession strategies
Mental health and wellness in professional settings

Declining Query Types:

Generic entrepreneurship advice
Basic social media marketing tips
Traditional advertising and marketing strategies

Competition and Quality Standards

Rising Competition: More entrepreneurs discover HARO, increasing competition for top-tier publication coverage.

Quality Bar Increases: Journalists become more selective, expecting higher-quality responses with stronger credentials and more specific insights.

Relationship Premium: Ongoing relationships with journalists become more valuable than one-off query responses.

Platform Changes and Updates

HARO 3.0 Features:

Improved query categorization
Better mobile experience
Enhanced source credibility verification

Integration Opportunities:

CRM integration for better relationship management
Analytics dashboard for tracking success rates
AI-powered query matching based on expertise

HARO Success Action Plan

Ready to start getting featured in major media outlets? Here's your step-by-step action plan to implement everything we've covered.

Week 1: Foundation Setup

Day 1-2: Account and Profile Setup

Sign up for HARO source account
Create dedicated email address and filters
Set up mobile notifications for urgent queries

Day 3-4: Credibility Assets

Write 3 versions of your bio (short, medium, long)
Get professional headshot taken
Create one-page company overview
List your expertise areas and unique angles

Day 5-7: Response Preparation

Create response templates for common topics
Prepare data points and case studies
Set up tracking spreadsheet
Practice writing responses to sample queries

Week 2: First Responses

Daily Activities:

Read all HARO emails within 1 hour of receiving
Identify 2-3 relevant queries per day
Send customized responses within target timeframes
Track all responses in your spreadsheet

Success Metrics:

Send at least 10 high-quality responses
Maintain sub-2-hour response time for priority queries
Achieve 100% requirement compliance rate

Week 3-4: Optimization and Scaling

Ongoing Activities:

Analyze response patterns and success rates
Refine your targeting and response quality
Begin relationship building with journalists
Expand into HARO alternatives

Month 1 Goals:

Send 50+ responses to relevant queries
Achieve at least 2-3 media placements
Build relationships with 5+ journalists
Generate measurable traffic from coverage

Monthly Optimization Cycle

Week 1 of each month:

Review previous month's results and ROI
Update expertise areas based on successful coverage
Refresh bio and credentials with recent achievements

Week 2-3:

Execute daily HARO routine with optimizations
Focus on relationship building and follow-ups
Experiment with new response strategies

Week 4:

Plan next month's PR strategy
Reach out proactively to journalists you've worked with
Analyze competitor media coverage for new opportunities

Key Takeaways for HARO Success

Remember these critical success factors:

Speed matters more than perfection – respond quickly with quality insights
Specificity beats generality – narrow expertise areas get more coverage
Relationships compound over time – invest in journalist connections
Quality trumps quantity – better to send 5 great responses than 20 mediocre ones
Track everything – data-driven optimization dramatically improves results
Be genuinely helpful – focus on serving journalists, not promoting yourself
Consistency wins – regular participation builds momentum and recognition
Credibility is everything – invest in positioning yourself as a true expert

The entrepreneurs who master HARO don't just get occasional media mentions – they build sustainable PR machines that consistently drive brand awareness, website traffic, and business growth.

Frequently Asked Questions

1. How long does it take to get your first HARO feature?

Most entrepreneurs see their first media placement within 2-4 weeks of consistent, quality responses. However, success depends on your expertise relevance, response quality, and timing. Some get featured in their first week, while others take 2-3 months to build momentum.

2. What's a good response rate for HARO queries?

A 5-10% success rate is considered good for beginners, while experienced users often achieve 15-25% success rates. Quality matters more than quantity – focus on highly relevant queries rather than mass responses.

3. Do HARO features actually drive business results?

Absolutely. Media coverage drives brand awareness, website traffic, and qualified leads. My clients typically see 3-5x ROI from time invested in HARO, with some individual features generating six-figure revenue impacts.

4. Should I hire someone to manage HARO for me?

You can delegate screening and initial response drafting, but you should personally handle responses to high-priority queries. Your authentic expertise and voice are what make responses compelling to journalists.

5. How do I know if a HARO query is legitimate?

Legitimate queries come from verified journalists with real email addresses, specific deadlines, and clear publication information. Be wary of vague queries, requests for payment, or anything that seems like a sales pitch disguised as journalism.

6. Can I pitch story ideas directly to journalists I meet through HARO?

Yes, but build the relationship first. After being featured, you can occasionally pitch relevant story ideas, but focus on providing value rather than promoting your business. Quality relationships take time to develop.

7. What if I don't have impressive credentials or a big company?

Focus on specific expertise and unique angles rather than company size. A solo consultant with deep niche knowledge often beats a Fortune 500 executive with generic insights. Authenticity and specificity matter more than scale.

8. How many HARO queries should I respond to daily?

Quality over quantity always wins. It's better to send 2-3 highly relevant, well-crafted responses than 10 generic ones. Focus on queries where you have genuine expertise and unique insights to offer.

9. What's the best time to send HARO responses?

Respond as quickly as possible while maintaining quality. For urgent queries, within 30-60 minutes is ideal. For longer deadlines, within 2-4 hours gives you the best chance of being among the first quality responses journalists see.

10. How do I avoid being seen as too promotional in my responses?

Focus entirely on answering the journalist's question with valuable insights. Save promotional content for your bio section. Lead with expertise and value, not company achievements or sales pitches. Let your knowledge speak for itself.

Ready to Get Featured in Major Media?

HARO represents one of the most cost-effective ways to build credibility, authority, and visibility for your business. But like any powerful tool, success comes from knowing how to use it strategically.

The strategies I've shared in this guide have helped my clients generate over $10 million in earned media value and get featured in publications like Forbes, Entrepreneur, Wall Street Journal, and hundreds of other major outlets.

If you're serious about building a media presence that drives real business results and want to accelerate your success, I'd love to help you develop a custom PR strategy that gets you consistent coverage in your target publications.

Schedule a free 30-minute PR strategy call with me here →

During our call, we'll:

Audit your current positioning and credibility assets
Identify your highest-impact media opportunities
Develop a 90-day HARO action plan
Show you exactly how to get featured in your dream publications

Don't let another month go by watching competitors get all the media attention. The businesses that start building their media presence today will be the recognized industry leaders tomorrow.

The journalists are waiting – let's get you featured.